Integrity: Ensuring a 100% donation policy. Every pound donated and Gift Aid is spent on making a difference to the lives of the people in western Kenya.
Dignity: Directly provide to those in need of basic human needs of water, food, clothes, shelter, medicine and education.
Respect: Working with men, women, children, local leaders, teachers & health care professionals to develop and deliver projects within their own communities to uplift self-esteem and self-respect whilst maintaining the present social and cultural framework.
To establish grassroot projects aimed at alleviating poverty, empowering communities to aid social wellbeing and provision of education, resources and to aid economic growth driven by integrity, dignity and respect.